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Peugeot is about to launch its third-generation 308 vary in Australia with a brand new design, extra expertise, and a plug-in hybrid possibility that can see it compete on the premium finish of the market.
At the least, that’s what Peugeot Australia managing director Kate Gillis instructed CarExpert throughout an early have a look at a pre-production 308 GT Premium Hatch in Sydney final week.
“Firstly, the 308 is likely one of the hottest fashions Peugeot has ever had in Australia over two generations and lots of iterations, so it’s been important to the model right here,” she stated.
“However this new third-generation mannequin with its radical design, new brand and badging, and the very newest expertise and gear… actually does change 308’s positioning within the market.
“At Peugeot, we discuss lots about being premium and whereas we’ve been challenged on that previously… now now we have a brand new mannequin that speaks to the premium finish of the market in so some ways.”
Gillis wouldn’t be drawn on particular makes and fashions the 308 goes up in opposition to, however did point out native pricing and specification would replicate its extra premium positioning within the section.
“It’s positively a step-up on any earlier Peugeot 308 standing, with premium pricing and gear ranges that can signify as a lot with the new-generation automotive.
“For us the ambition is about constructing the familiarity of the model in addition to the 308 mannequin, which is one thing we’re absolutely invested in from right here on in for the subsequent 12 months or two.
“Nevertheless, we’re in all probability not going to compete on that bigger scale, or make the highest 10 record, however we’d prefer to see sturdy buyer demand for one thing distinctive out there just like the range-topping 308 GT Sport Plug-in Hybrid launching right here earlier in H1, 2023.
“We’ve additionally obtained different new Peugeot fashions arriving like all-new 408 crossover touchdown in Q2 2023, in addition to wholesome vendor community that’s bringing good individuals again into the Peugeot model.
“With 308, it’s an ideal alternative to deliver one thing totally different, one thing recent to this market that’s really eye catching,” she added.
It’s attention-grabbing that Peugeot can launch new-gen 308 in Australia as a premium play. In its house market of France, it holds a decidedly mainstream place.
Domestically, Peugeot typically imports extra extremely specified vehicles into Australia than in European markets, in reply to patrons expectations right here.
“The demand from the Australian shopper that we’re aiming to fulfill with our new-gen Peugeot 308 vary is for a higher-specified automobile that dictates we import vehicles with greater gear ranges that different markets,” stated an area spokesperson.
“That’s what we’re seeing even with our present vary, our clients are gravitating in the direction of the higher-spec mannequin variants. They robotically count on Peugeot to be on the higher finish of the section, and the upcoming 308 vary suits completely with these expectations.”
The brand new 308 can also be prone to be one thing of a catapult for different upcoming Peugeot fashions just like the 408 crossover that’s set to reach down below in 2023.
“New 308 is certainly a door-opener for numerous totally different fashions particularly as soon as the recent new model picture of Peugeot has been established your entire 308 vary,” stated Gillis.
“It’s a real game-changer for us at Peugeot, as you’re going to see that all-new radical design language of 308 begin to seem throughout a complete vary of recent fashions we’ll have a look at for this market.”
Peugeot Australia will launch the new-generation 308 vary, together with the GT Hatch, GT Premium Hatch and GT Premium Wagon in This autumn 2022, with the range-topping GT Sport Hatch P.H.E.V. (plug-in hybrid) arriving within the first half of 2023.
The brand new 308 hatch, 308 GT Premium Hatch and 308 GT Premium Wagon are powered by a three-cylinder 1.2-litre turbocharged petrol engine making 96kW of energy and 230Nm or torque.
It’s paired with an eight-speed automated transmission driving the entrance wheels.
The GT Sport Hatch PHEV combines a 1.6-litre four-cylinder petrol engine with a single electrical motor, with a mixed output of 165kW and 360Nm.
2023 Peugeot 308 indicative pricing
- 308 Hatch: $43,990
- 308 GT Premium Hatch: $48,990
- 308 GT Premium Wagon: $50,990
- 308 GT Sport PHEV : $66,990
All costs earlier than on-road prices
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