Light, strong, rigid, and not subject to corrosion, aluminum is a wonder metal that finds many applications in virtually every industry. It is also a mainstay of the signage industry for both indoor and outdoor. It is not only highly attractive but also you can give it a variety of finishes, engrave, emboss, and paint it as you like. Being strong and corrosion-proof, it is ideal for outdoor signs. As excellent a choice aluminum is for signage, you will need to design it right to get the performance you want out of them. Some of the top design mistakes you must take care to avoid:
Trying To Do Too Much On One Sign
The first thing you need to decide is what you want the sign to do. It can be easy to try and get the sign to do multiple things, but the secret of great performance is allocating a single task to every sign you put up. With too many things going on in one sign, people looking at it will get confused. It is important not to get carried away trying to cram a lot of information in one sign to extra more value from your investment. Even within a single communication, you will need to prioritize the elements and not go haywire with a mass of text and images.
Not Making the Sign Legible
You can try everything you want to make your aluminum signs attractive but if it is not easily readable, all your investment in time, effort, and money will go to waste. When designing on the computer, fancy script typography may seem wonderful, but it can take a lot of time for people to make out what you have written, which is not ideal when people can only spare a glance when passing by on foot or from a car. It is best to use a font that is simple and of a large enough size so that people can read it easily from a distance.
Using an Incompatible Typeface
The typeface you use should be consistent with the image of the business you are in. You should not think that just because a particular font is fashionable, it will suit your image. For example, a Chinese font works well with a restaurant serving Chinese cuisine but may look horribly out of place in daycare. In a competitive world, you must do everything to give your brand impetus. The appropriate font use can play an important role in building credibility and trust among your customers. According to Forbes, the font you use is an expression of the personality of your business. Kindly visit mnsud2l.
Conclusion
Consistency is vital for building a recognizable and credible brand. If you go off on a tangent and come up with a sign that has a visual identity different from the rest of the signage you use, it can create confusion. You must use the same typography and color scheme in all your signage so that they come together and reinforce your brand image. You must resist the temptation to play around with colors and fonts in a bid to be creative.
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