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Canadian manufacturers are displaying their help for many who resolve to embrace their grey hair, and this time it’s quick meals large Wendy’s that’s getting into the pure getting older enviornment.
Wendy’s Canada up to date its social media profile footage Thursday, swapping out its mascot’s recognizable pink pigtails for a shade of gray.
As a result of a ⭐️ is a ⭐️ no matter hair color. #LisaLaFlamme #NewProfilePic pic.twitter.com/g7i7kqwYrw
— Wendy’s 🇨🇦 (@WendysCanada) August 25, 2022
“As a result of a ⭐️ is a ⭐️ no matter hair color,” they wrote, utilizing the hashtags #LisaLaflamme and #NewProfilePic.
Wendy’s Canada is the newest model to again former CTV Information anchor Lisa LaFlamme, who made headlines final week after she shared that she had been unceremoniously let go by Bell Media.
In a video posted to social media, LaFlamme says she was “blindsided” as Bell Media ended her contract at CTV Nationwide Information after 35 years, a “enterprise choice” it says will move the chief news anchor role in “a different direction.”
Within the video, LaFlamme stated she was “shocked and saddened by Bell Media’s decision,” which cuts her ties to the community after 35 years.
Her firing acquired blowback from viewers and media observers who felt LaFlamme ought to have had a correct sign-off and profession retrospective after 35 years with the corporate.
An inner CTV memo, acquired by The Canadian Press, later stated that LaFlamme chose to forgo a “proper on-air send-off.”
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The dismissal additionally raised questions on whether or not sexism and ageism performed a job within the shakeup, particularly after the Globe and Mail reported that Michael Melling, a senior government at CTV Information, had “requested who had authorised the choice to ‘let Lisa’s hair go gray.’”
(LaFlamme herself by no means talked about her hair color in her sendoff.)
Dove Canada seems to have been the primary model to capitalize on the Bell Media backlash. Earlier this week, they launched a marketing campaign urging people to change their profile pics to greyscale in help of those that select to embrace their greying hair.
Age is gorgeous. Girls ought to be capable to do it on their very own phrases, with none penalties 👩🏼🦳👩🏾🦳Dove is donating $100,000 to Catalyst, a Canadian group serving to construct inclusive workplaces for all girls. Go gray with us, flip your profile image greyscale and #KeepTheGrey pic.twitter.com/SW5X93r4Qj
— Dove Canada (@DoveCanada) August 21, 2022
Whereas the wonder model didn’t explicitly point out LaFlamme’s identify, the timing was after her firing. Dove introduced it might donate $100,000 to Catalyst, a Canadian group devoted to constructing inclusive workplaces.
Thanks @DoveCanada for the beneficiant donation. Catalyst Canada (in addition to our whole world group) believes girls, and everybody, ought to be capable to be their genuine selves at work. Thanks for supporting our work! https://t.co/nCAHINHIaR
— CatalystInc (@CatalystInc) August 22, 2022
Dove Canada additionally applauded Wendy’s tweet Thursday with phrases of encouragement.
Appears to be like lovely, Wendy! #KeepTheGrey https://t.co/vwtLbh5P4G
— Dove Canada (@DoveCanada) August 25, 2022
To date, response to each campaigns has been largely constructive.
“That is one of the best response to a different Canadian firm’s self-inflicted PR catastrophe I’ve ever seen,” tweeted communications skilled Catherine Clark in Ottawa in response to Dove.
Oh boy @DoveCanada – that is one of the best response to a different Canadian firm’s self-inflicted PR catastrophe I’ve ever seen 😄 👊🏻 https://t.co/CXkwa4OgTQ
— Catherine Clark (@catherinejclark) August 22, 2022
“I don’t care that it’s a advertising marketing campaign,” wrote Twitter person Robyn Brady, alongside a photograph of her naturally gray hair. “Girls have each proper to age naturally and gracefully with out concern of dropping their livelihood.”
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I do not care that it is a advertising marketing campaign. I gave in to the gray over three years in the past. #keepthegrey Girls have each proper to age naturally and gracefully with out concern of dropping their livelihood. @DoveCanada https://t.co/5rUaWsK72u pic.twitter.com/DKmpAEYM7d
— Robyn Brady (@Rapini1) August 22, 2022
Props for Wendy’s daring take started popping up shortly after their tweet was shared Thursday morning, too.
— Edward McIntyre (@twittem) August 25, 2022
Dave Thomas would approve that huge time!💯💯💯
— Zoran Matic (@ZeeMatic1) August 25, 2022
I really like this! pic.twitter.com/dTXqluyQpv
— Miss B (@MsDBsClassroom) August 25, 2022
Bell Media and Melling have but to publicly touch upon the reviews that ageism or sexism could have had a job in LaFlamme’s departure.
Bell Media says it has launched an internal workplace review into LaFlamme’s departure, saying it “regrets” the way in which the scenario was dealt with, because it “could have left viewers with the mistaken impression” that her profession wasn’t valued.
— With information from The Canadian Press
© World Information, a division of Corus Leisure Inc.
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