Over 500 million users on Instagram tap on the Instagram story once they open the app. Business owners should use Instagram stories to increase engagement with their audience. To take your stories to the Explore Page on Instagram, opt to buy instagram story views and make them go viral. Additionally, an Instagram story drives more traffic to your profile if your story is interesting. Your audience will click to view your profile if your Instagram story post is giving them curiosity.
Initially, it would help if you got your business an Instagram business profile to promote it through Instagram stories. In addition, connect your Instagram account to a Facebook catalogue for cross-promotions. Once you finish the above procedure, use these six strategies to promote your business on Instagram stories.
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Poll Your Audience
You can poll your audience by tapping on the “Your Story” icon on the top left corner, selecting the sticker icon, and finding the poll sticker scrolling down. Your audience will have difficulty ignoring your Instagram poll without making suggestions or feedback. Using Instagram polls, you can easily connect to your audience through the feedback they make about your product. In addition, you can engage with your audience by creating fun Instagram polls that let you understand your audience. Many businesses use Instagram polls to curate feedback on the pros and cons of their products for further revision of the same.
Share Company Announcements
Keep your audience in the loop about new product launches, sales, promotion codes, or campaigns. Please update your company news and announcements in the Instagram story as it reaches your audience faster than your post. Additionally, your audience may feel like they are the first few people to discover the exciting news seeing your Instagram story. Create curiosity on your Instagram story about a product launch by sharing a sneak peek behind the scenes instead of directly posting on your feed. More audiences will likely engage with your product using the above procedure.
Ask Questions
You can find a sticker on the Instagram sticker section that allows you and the users to communicate with each other in more detail. It would help if you used that sticker to let your potential customers ask you doubts and queries about the product or service you will provide. One of the best ways to keep your audience engaged with your Instagram story is by asking questions. A small business can use Trollishly to increase engagement and stay ahead of its competition. The feedback enables you to understand your audience’s needs and the faults in your product to upgrade your product.
Use Product Stickers
As a business owner, you needn’t have a vast following or be verified on Instagram to use the Product Sticker on your Instagram story. A product sticker is a shopping feature of an Instagram story that can drive sales for your product. After getting approval for the shopping feature, you can add one product sticker to each of your Instagram stories, and instantly redirect your customers to your shopping page with a tap. Using a product sticker in your Instagram story will gain many potential customers as a business owner. At the same time, these redirects will also allow your audience to view similar products your business offers. For product stickers, ensure you are in an eligible country and sell physical goods that meet Instagram policies.
Use The Countdown Feature
To create curiosity and excitement for your audiences, you can use the countdown sticker available on the stickers of your Instagram story. While launching a new product, showing the sales promotion hours, or simply announcing, use the countdown feature in your Instagram stories. These timers will notify your audience about the events creating more sales and engagement with your business. For example, you can use the countdown feature when a product is about to be sold out, letting them know fellow audiences like products. You can also use the countdown feature in your Instagram story to celebrate your business’s birthday every year with your audience.
Use Hashtag Stickers
Hashtags are the best way to gain new followers while interacting with the old audience effectively. You can use Hashtag Stickers on your Instagram story to gain a new audience for your account. Instagram allows its users to follow hashtags alone, and using Hashtags stickers will help new audiences discover your business. As you know, a good hashtag can do your business, so try using hashtag stickers on your Instagram story. In addition, the suitable usage of hashtag stickers will let your audiences locate your business quickly. Use location in your Instagram story to create awareness among local audiences.
Winding Up
The best way to promote a business is by making visual representations of your product and services. As a business owner, engaging with your audience will increase your business’s credibility and bring new audiences. The easiest way to be connected with your audience is through Instagram stories, so make the best use of it. Use all the Instagram story features to promote your business effectively among your audiences.
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