Labels are an essential element of designing and producing clothing lines and tech packs and knowing which kind of labels, where to put them, and the information required are crucial. Choose the custom clothing tags.
Labels establish your brand’s identity and give care instructions to consumers. Furthermore, they must satisfy legal requirements regarding flammability testing and country of origin labeling.
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Branding
As a fashion designer, labels are more than a necessity: they’re also an opportunity for branding your company. Labels can help set you apart from competitors while expanding global exposure; create them yourself by printing designs onto fabric and then sewing them on your garments, or buy pre-made woven labels online or from certain stores.
Print labels allow you to include information necessary to your customers, like size and care instructions for clothing items. Furthermore, adding personalization elements like logos or messages makes the label even more effective at building trust between business and consumer.
Implementing washing symbols onto your label is another effective way of helping customers understand how best to care for their clothes. These symbols can indicate whether an article of clothing should be hand washed, machine washed, or dry cleaned only. Including such characters in their purchase orders saves customers time and money when passing and maintaining their wardrobes.
A woven clothing label is a flat strip of material sewn onto the inside neck seam, featuring a miter fold. Usually sewn or glued in place, these durable labels can be sewn on either side of the garment. A woven label offers a sleek, professional appearance perfect for clothing lines.
Care
Though you might not pay much attention to its contents, care labels are integral to any garment’s branding and provide important information such as washing instructions and fiber content (often the most sought-after data on clothing labels).
Clothing fabrics often contain synthetic fibers that release microfibers when washed, contributing to pollution in rivers, lakes, and oceans – where wildlife may consume them. Clothing labels that detail care instructions or fiber content will assist consumers in lessening their impact on the environment.
Care labels provide more than wash and dry clean instructions; they may include logos or brand logos to add a personal touch to their garment.
Care labels can be printed onto fabric or woven directly into it for an upscale and long-term finish. Woven labels offer more premium and long-term appeal that may make luxury products and clothing particularly desirable. When creating woven labels using miter fold or border style techniques (i.e., folding at right angles to the product edges to form an inverted “U”), they offer greater customization of design possibilities than printed options.
Size
If you want your clothing to sell, providing precise label sizing information is critical to success. This allows customers to select garments that suit them more easily while eliminating frustration over returning an incorrect size garment.
Size labels can be stitched onto garments anywhere within their design, though they’re often stitched near care & content or brand labels. Or they can even be integrated into the design as part of an overall labeling scheme. You have two choices for choosing between letters or numbers as size markers: letters such as XS, S, M, L, XL, or XXL are more universal ways of representing sizes that might work better with looser clothing fittings.
Numeric sizing can be confusing as measurements differ between retailers and brands, which is why BBC reporter Jenna Seale Barnes conducted an experiment where High Street models tried on small and large garments from five retailers – from Monsoon’s 25-27 waists at Monsoon up to 26 3/4-28 1/2 waists at Zara; similarly ‘large’ ranged from 29.9 waist sizes at H& M up to 33-34 1/2 cores at Topshop.
Labeling Requirements
Clothing labels are legally mandated in the US and abroad for several reasons. They help create brand recognition, provide care instructions, inform consumers about materials used to manufacture an item, and can even impose fines against companies who fail to comply with labeling requirements.
Under the Textile Products Identification Act, all apparel must disclose its fiber content. Typically, any significant cotton must be listed; any fiber which comprises 15% or more of its fabric composition must also be disclosed; ornamentation should also be listed if it constitutes over five percent of total fabric weight.
Clothing labels should also contain details regarding its manufacturer and the place of production and care instructions that help prolong its life span.
Additionally, clothing labels should contain vital details such as fire hazard warnings and information regarding the type of fur used. While not legally mandated, garment makers should follow guidelines regarding which coat comes from which sources when producing clothing themselves as well as purchasing from suppliers; for instance if purchasing coat from endangered species could violate animal protection laws and lead to fines for your company.
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