Cloud safety ought to be data-centric, says knowledge safety supplier Theom

Securing knowledge within the cloud isn’t straightforward. Most organizations are utilizing so many decentralized functions and providers that they lack visibility over the kind of info they’re producing, which not solely makes it troublesome to safe vital knowledge, but in addition leaves the door open to compliance violations. 

In accordance with cloud knowledge safety supplier Theom, which right this moment introduced it has closed a $16.4 million seed funding spherical, the elemental cause for these challenges are that enterprises are counting on defending cloud infrastructure quite than the underlying knowledge. 

Theom’s resolution discovers and protects knowledge saved in cloud shops, APIs, and message queues, to establish susceptible property and shield knowledge each at relaxation and in transit. 

It’s an strategy that permits enterprises to leverage safety intelligence for knowledge at relaxation and in movement, whereas sustaining an correct stock of all knowledge saved inside cloud, SaaS shops, APIs, and message queues, whether or not its PII, PHI or monetary knowledge. 

The challenges round securing the cloud 

Cloud safety has emerged as a constant ache level for enterprises, significantly as adoption continues to extend. Over the previous 12 months alone, 45% of companies reported experiencing a cloud-based data breach or failed audit, in comparison with 35% in 2021.

“Cloud knowledge breaches have remained an unsolved drawback as a result of current safety controls are blind to the info they’re trying to guard, specializing in defending the infrastructure and functions and never the info,” stated cofounder and CEO of Theom, Navindra Yadav. 

The core problem is knowledge visibility. “Many organizations have little or no concept of the place their delicate knowledge is being saved of their cloud environments. They don’t have a transparent image of what the dangers are to that knowledge and which to prioritize,” Yadav stated. 

Theom gives a novel strategy to securing knowledge within the cloud and SaaS knowledge shops that focuses on defending knowledge property. It has the flexibleness to adapt as infrastructure and environments change, not like different cloud safety controls that may’t comply with knowledge that will get copied, moved or shared within the cloud. 

A take a look at the cloud safety market 

The announcement comes because the cloud security market continues to develop, which researchers valued at $33 billion in 2022, and anticipate will attain $106 billion in 2029. 

With extra knowledge transferring to the cloud, enterprises want a way more refined strategy to securing knowledge in transit and at relaxation. 

Theom is competing towards various different suppliers making an attempt to handle the problem of securing cloud-based knowledge, together with Palo Alto Networks Prisma Cloud, which makes use of identity-based microsegmentation to extend visibility over how apps talk, and supply hosts and containers with cryptographically signed workload identities. 

Final month, Palo Alto Networks introduced elevating $1.6 billion in revenue within the fiscal fourth quarter of 2022. 

One other competitor is Checkpoint, which gives a cloud-native software safety platform (CNAPP) resolution to search for safety dangers in configurations and community site visitors. It robotically detects intrusion makes an attempt with the assistance of menace intelligence. Checkpoint reportedly raised $2.1 billion in whole revenue throughout 2021. 

In accordance with Yadav, the important thing differentiator between Theom and different current approaches is that the opposite choices give attention to securing cloud infrastructure and functions, whereas Theom takes a data-centric strategy.

Meaning classifying knowledge and id dangers primarily based on how it’s saved and accessed. It’s an strategy that gives customers with entry to knowledge classification inside their very own environments.