If you’ve made your logo with a digital copy and you’re not sure what you need to do next. There are a variety of formats, and nobody knows which is the best for their needs. Here, we’ll discuss the most well-known logo formats: SVG, PNG and EPS. PDF is also a popular format.
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Table of Contents
What is a logo?
It’s a bit surprising, but it’s a fact that many managers while making decisions about creating a logo, don’t even know what the word “logo” means! Many people believe that a logo’s only an appealing image—someone who believes that the logo and trademark are identical.
A logo is a visual sign (drawing) and the typeface used to represent a brand or a mixture of an image and a typeface. The primary purpose behind a logo is to communicate its message to the business’s customers.
For an effective logo and to assist a company in developing and advertising its services and products, it is crucial to know, before creating the logo, why it’s required. So let’s look at its primary features.
Function 1. Quality assurance in the eyes of consumers. A visually appealing logo signifies to consumers that the company’s products are of the highest quality. This is especially important when dealing with people who are not yet acquainted with your brand and are judging it solely by external characteristics. The logic behind the thinking is that If a company has put an image on their products, it is a sign that it is proud of the logo and is not afraid to announce publicly who created the product.
Function 2. A means of informing the viewers. By using an image, the company will be able to communicate to your audience the basic information about the business, including the location where it is located as well as the country where it produces along with the primary qualities and features of the products and the goal and purpose of the business. It’s not necessary to show all these features in one go, but you should concentrate on the ones that are most crucial for marketing and make them stand out. For instance, if a firm is based on German technologies, this could be highlighted in the logo, and should it purchase all components from China, it is useless to stress this.
Function 3. The most important component in corporate branding. Usually, the company’s corporate identity is constructed on the foundation of the logo, which includes the primary corporate colours, visual images, “mood”, and essential connections.
Function 4. Aesthetic purpose. A strikingly elegant and harmonious logo can grab consumers’ attention and create a pleasing image of all the goods sold with this logo in their minds. The reason for this is If a business can boast an attractive logo that is of high quality, the quality is extended to all its operations – from the creation of goods as well as the supply of services.
Function 5. Aid with marketing and advertising. Logos are often the main element in advertisements (with being excluded from audio ads). It can and should be displayed on any advertising materials: leaflets or business cards, signs, on websites and social networks, in advertisements and within printed magazines.
Function 6. Making a positive impression. The logo can blend the strengths of the business, its advantages, and the wide range of products and build a single system based on the image. This is to bring diverse areas of operation objectives, principles and goals of the company to a unifying point, The role of which can be fulfilled through the image. The psychological impact is crucial when a positive impression created by the logo can be projected subconsciously onto the brand’s products.
Formats for logo files
PNG logo format
PNG files are ideal for use in any digital direction. Additionally, they can be useful if you intend to utilize digital images with transparent areas (for instance, logos, etc.) or coloured backgrounds, or various graphic components. Unfortunately, PNG files aren’t suitable to print.
Benefits of making use of PNG files:
- The quality doesn’t decrease by compressing or decompressing the image.
- Show a wide range of colours;
- Backgrounds with transparent backgrounds can be supported.
- Quick and simple viewing because these are Renderer files.
The logo that is in PNG format is used to place:
- Blogs and websites;
- On presentation file;
- For Word or Google documents;
- In social networks
- In online stores or designers;
- In the images (for instance, adding watermarks, example).).
How can PNG files be opened?
It is possible to open PNG files on your tablet, smartphone, or computer since this file is very easy to read. Viewing the PNG image without downloading it to virtually every browser is possible.
SVG logo format
SVG is a Scalable Vector Graphics
SVG is specifically designed to function on the internet. Therefore, it was created with mathematical formulas, not each coloured pixel on the web page. However, the clarity and quality of vector files remain the same. Therefore, when you plan to transmit the logo of your choice to printers to print, it is best to utilize them.
The advantages of making use of SVG files:
- Scaling to any size with no losing quality (besides SVG files look great on any screen);
- They “weigh” less than PNG or JPG;
- The availability of XML web language and editable design for software;
- Transparent backgrounds are accepted.
SVG files can be used to:
- Many printed products (business cards, posters, business cards and more);
- Clothing and footwear;
- Labels and stickers;
- Sites;
- The designer is notified to make changes.
How do SVG files open?
SVG files are accessible in Chrome, Firefox, Edge, Safari, Internet Explorer, Adobe Illustrator, or other Adobe software like Photoshop and InDesign when you use InDesign and Photoshop. SVG plugin.
Additionally, designers can give SVG files if the logo is required to be altered. Inkscape or GIMP are two free programs which support SVG file formats (note that we don’t suggest editing SVG within these applications).
EPS logo format
The EPS file format is an image format that allows vector illustrations in Adobe Illustrator. These files are essential for printing and editing.
Benefits of EPS files:
- You can operate at any scale, from a billboard or a card for a company
- Vector format;
- Logo can be edited with Adobe Illustrator or Photoshop
- Transparent backgrounds are available.
The EPS files can be used for:
- Materials printed (business cards, leaflets, posters, etc. );
- Labels and stickers
- Shoes and clothing;
- It is sent to the designer to make changes.
What is the procedure for opening an EPS file? Open?
The files will be hard to access if you do not already have Illustrator or Photoshop installed. However, you can download free programs like sketch or Inkscape.
PDF logo format
Adobe creates PDF files. They are used to document, and photographs (including logos) are shared, thanks to their aid.
Pros of PDF files
- Files are simple to view and open;
- The same format, regardless of the device being used.
- Transparent backgrounds are supported.
- Shipping is simple and easy.
The PDF format logos are positioned:
- On posters, business cards, leaflets, and business cards
- Labels and stickers;
- On clothing items and shoes.
How can a PDF document be opened?
It is easy to read files in this format. They can be downloaded and viewed on smartphones, computers, tablets and smartphones. A lot of browsers offer users the capability to view PDF documents. Adobe Acrobat Reader is ideal for this type of format. For editing PDF documents, you will require Adobe Illustrator or Photoshop.
What format should you choose?
If the logo is used for digital purposes (such as a PowerPoint presentation or watermark to an image), we recommend using PNG images.
Vector files are required if the logo is to be printed on brochures, business cards, clothing, discount cards, or clothes. SVG is the preferred format; however, should it not fit on the printer, send an EPS or PDF.
Submission of SVG and EPS file to request Designer revisions.
That’s all! We hope our suggestions can help you create and advertise your brand. Best of luck!
Read also: Benefits Of Professional Web Design Services
