Casinos (land-based and online) use various marketing techniques and strategies to promote themselves and attract more players to spend money on their games. Here is a look at how casino reviews can be a strategy in their own right.
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What can online casino reviews tell us about a casino?
Online casino reviews can reveal a great deal about a casino, and it’s always best to cross-reference more than one review for the same casino you are considering signing up to. One of the most important things you can gauge from a casino review is whether it’s a rogue casino or not. There’s nothing worse than rogue casinos, also often referred to as scam casinos or fake casinos. Almost every online casino review website out there today will only promote fully-licensed and trustworthy online casinos that are controlled by reputable operators with proven track records.
If the reviews for a casino seem positive, and if the casino is licensed by a trusted licensing authority, you should have nothing to worry about. The reviews can also tell you about the latest welcome bonus for new players and about the different types of games that are available at the casino.
You can also learn about the different currencies that are accepted at the casino and the different types of deposit and withdrawal methods you can use. Unbiased online slots reviews and ratings can also generally be found within the casino reviews, plus you can also learn about the quality of player support that’s offered and what type of promotions and loyalty programs you can benefit from as a fully registered member.
How do I know if the casino can be trusted?
These same online casino review websites may also have a section listing the ‘rogue’ or ‘blacklisted’ casinos that must be avoided at all costs. These are the worst kind of online casinos. They are infamous for being extremely slow to pay out winnings or never resolving issues or complaints that players have contacted them about. Some have been known never to pay out rightful winnings to their players.
Rogue casinos tend to be controlled by dodgy operators, and they are largely unlicensed (although they say that they are licensed by a top-tier licensing authority). If a rogue casino is licensed, it has likely obtained its online gambling license from what is known as a ‘rubber-stamp’ gambling authority that hands out gambling licenses to anyone who has the money to buy one without any proper checks on the operator ever being carried out.
Examples of the licensing jurisdictions where rogue casinos have been known to operate from are Anjouan and Comoros, Belize, Costa Rica, Curaçao, and Panama. However, that’s not to say that every online casino that has obtained a license from one of these jurisdictions is a rogue casino.
Top tier licensing jurisdictions
The best online casinos in the world with the best reputations tend to be licensed either in the United Kingdom (by the UK Gambling Commission), in Gibraltar (by the Gibraltar Regulatory Authority), or in Malta (by the Malta Gaming Authority). Other trusted licensing authorities are based in Alderney, the Isle of Man, Belgium, Denmark, New Jersey, and Kahnawake. The casinos that operate from a top-tier licensing jurisdiction are also protected by the latest SSL (Secure Socket Layer) encryption technology, which means that everything from your personal and banking details to your funds is always in safe hands.
Online casino review sites make money too.
Today’s most trusted online casino review sites don’t just promote the casinos they like as a favor to the player or the casino. They earn money from successfully referring players to the casinos. For example, each time a player signs up to a casino via a unique affiliate link from within a review, that review site will make a small player referral fee. This can either be a one-off fee, say $/€/£50, or a small commission based on how much the player spends at the casino over a certain period.
This is how online casino reviews can be a successful strategy for the review site and the casino. Each casino has an affiliate program that has people promoting their casinos to players around the world, and they often have some attractive incentives, perks, and benefits, especially for the top one percenters who attract the highest volume of new players. This is just another example of how money makes the world go round. Online casino reviews allow the casinos to get more exposure and reach a wider audience.
Without the reviews that often have exclusive bonuses, players would probably find it more difficult to find the best online casinos by themselves. The review sites have done all the hard work so you don’t have to. All you need to do is choose a casino that you like the look of on a review site and then try it out, safe in your mind that the casino is trustworthy and worth signing up to.
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