When you start a new home business, it seems like you are the only one out there that is lost among millions of other home business owners. You seem not to know what to do to get out of that pile so you can be seen. Many people advertise their home business to get out of that pile. In that pile without advertising, there is a one per cent chance to be seen. Some people like to advertise now, and some like to advertise later due to budget problems. But advertising does take time and money.
Advertising may cost a lot. It depends on where you advertise your business. Some are expensive, and some options are cheap. Even though you have the money to advertise, you must do some research before doing so. Do not advertise anywhere and spend a lot of money; you might not get the desired result. Learn this information I am about to give you, and you will learn how to advertise with or without a budget.
The first way to advertise is with the newspaper. When you advertise in the newspaper, remember to find newspapers with several twenty thousand plus circulations and what kind of people live in that city. Do not aim for the highest circulations because the higher the circulations, the higher the expense. Aim for the mid-circulation newspapers, and you will find cheap ad placements. Aim for many different states; different states have different prices. Call up a few newspaper companies and ask them for the price to place ads for the number of lines you need and which section of the newspaper you want your advertisement in.
Most of the time, you’ll use a 3 line ad; some may limit you to how many words per line or all three lines totalled up. If you go over, you will be charged more. If the newspaper staff is helpful, ask them for their main line so you can get back to them immediately. If the staff wants to control you and gives you a hard time, call up again and find a new staff to work with you. If it is the same old staff on the phone, there is no need to work with that company.
When you find out all the prices of the newspaper company you are aiming for, you call them back and place the advertisement. Place the ads for about three weeks straight if it is cheap or once a week for three weeks. Here are the days best to place ads, Sunday, Monday, and Wednesday. Those days work for me, but you can choose your days.
You want some way to keep track of the newspapers to see which is rolling in customers and which is not. If you have a website, get a few different URLs, one for each different newspaper. Now you can see which newspaper is helping you and which is not. For the not one, pick out another newspaper company and discard the old one. It takes time to find one that works perfectly for you. Give it a little time, and you will be successful in newspaper advertising for your home business.
The second way to advertise is with business cards. Why business cards? They are easy to carry and pick up. When you make a business card, you will fill it up with your home business information on the front of the card. Remember to make a unique title that attracts people. Now on the back of the card, put it there if you have any critical information that you think is valuable. Other people that receive your card might think the information is also helpful. They will be referring to the card, meaning they will see your information every time. Your message will get to them sooner or later if they still have that card.
The third way of advertising is through flyers. Flyers are cheap and effective. Put a unique title and information on the flyer that will attract your prospects. Next, remember to put your website and your business or eight hundred number on that flyer. The best way to put flyers is on cars or put them in mailboxes. I love using white paper and black words. Be sure not to put your advertisement on paper or ink that is hard to read. Many people do not want something hard to read. Make your flyer easy to read for people. This will help you convert more prospects.
Remember that there is one per cent of the people you pass flyers to will not like what you gave them. They might call you and leave you a nasty message or send a nasty email. If you get those, just delete them. Do not deal with them or try to call them back. Just let it be and ignore them. By doing this, you will be successful in your business, do not let negativity get to you.
The fourth way of advertising is pay-per-click. Pay-per-click is expensive depending on what keyword you want to advertise in. The best way to learn pay-per-click is to buy an e-book. You do not want to go through learning it yourself. Someone has already been through that road. Let that person show you the way to success in pay-per-click advertising. Time is money! Learn it the easy way to save time and money. If you want to learn it yourself, it is expensive. It is more expensive than buying an e-book.
The last way of advertising is free advertising. Where? Free advertising is everywhere on the Internet. Many websites out there let you put your ads on their sites. Like forums, some classified websites and craigslist have free advertising. When you find one, put your advertisement on their website to get more traffic to your home business website. Well, free advertising is better than no advertising at all. Free advertising is an excellent way to start if you have a budget.
There are many advertising methods, even methods you have not heard of before. Just play around with it a little longer; other methods will come to you sooner or later.
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