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Broadly revered Australasia music trade veteran Milly Petriella is becoming a member of expertise administration firm Milk & Honey.
The exec has been appointed to the place of Managing Director for the territory and Director of Cultural and Social Duty for the administration firm worldwide.
Petriella can be based mostly in Sydney and can be part of Milk & Honey on October 1.
She reviews to Milk & Honey President and Founder Lucas Keller, and Peter Coquillard, Milk & Honey’s Head of Worldwide.
At Milk & Honey, Petriella will think about signing new and established expertise to the Australasia division of the corporate with a spotlight of creating and mentoring feminine producers in addition to increasing and supporting consciousness of variety inside the songwriter and producer group.
She may even proceed to symbolize the corporate’s producers, writers and artists within the territory.
Petriella’s appointment comes a 12 months after Milk & Honey opened its Australasia arm, overlaying expertise in each Australia and New Zealand.
Milk & Honey additionally has key places of work in Los Angeles, Nashville and London.
Petriella joins Milk & Honey after 27 years as Director of Membership Relations & Partnerships at APRA AMCOS.
She additionally established world places of work for APRA AMCOS in London, Nashville and Los Angeles and was accountable for the introduction of the Worldwide Achievement Awards, the International Music Awards, the creation of the Billions Listing Awards.
Milk & Honey says that Petriella additionally raised greater than AUD $1 million over 10 years managing the Vanda and Younger International Songwriting Competitors on behalf of NORO (Nordoff Robbins Music Remedy charity).
Petriella additionally oversaw high-profile writers at APRA AMCOS together with Sia, Troye Sivan, Dean Lewis, Tones and I, 5 Seconds of Summer time, Colin Hay, Man Sebastian, Nat Dunn and extra.
“I’m extremely excited to hitch the Milk & Honey crew and to champion their variety objectives.”
Milly Petriella
Milly Petriella mentioned: “I’m extremely excited to hitch the Milk & Honey crew and to champion their variety objectives.
“The illustration of girls, individuals of color and the LGBTQ+ group is vital to Milk & Honey, not solely inside its rosters of shoppers but in addition inside their crew.
‘Constructing and creating environments which are secure and inclusive inside the enterprise and inventive group of the music trade should be led by organizations.
“It begins on the prime and requires reform, codes of conduct and management to supply pathways for all to obtain alternatives, mentoring, help and secure working environments.
“Milk & Honey is dedicated to this and I hope to assist lead this vital work and create fashions for different organizations to hitch us.”
“I’ve identified and collaborated with Milly for properly over 10 years. In that capability, I’ve developed the best respect for her love of the artistic group.”
Peter Coquillard, Milk & Honey Worldwide
Peter Coquillard, Head of Milk & Honey Worldwide, added: “I’ve identified and collaborated with Milly for properly over 10 years. In that capability, I’ve developed the best respect for her love of the artistic group.
“She has constructed a powerful popularity all through Australasia and past borders – she has probably the most unimaginable tenacity when championing expertise. To place it succinctly, she has all the expertise of an unimaginable supervisor, and we’re honored to have her be part of the Milk and Honey household.”
“I’m over the moon to have Milly becoming a member of our household right here at Milk & Honey, trying ahead to constructing out the territory with such an actual and completed govt.”
Nic Warner, Milk & Honey
Nic Warner, Common Supervisor and Associate, Milk & Honey, mentioned: “I’m over the moon to have Milly becoming a member of our household right here at Milk & Honey, trying ahead to constructing out the territory with such an actual and completed govt.
“She has at all times been a useful resource for our firm and our roster and now we are able to give attention to taking that relationship to the following stage in constructing the model together with her in Australia.”
“Milly has been a good friend of Milk & Honey for a few years, so it’s with nice pleasure that I welcome her to the household.”
Lucas Keller
In making the announcement, Keller mentioned: “Milly has been a good friend of Milk & Honey for a few years, so it’s with nice pleasure that I welcome her to the household. As probably the most beloved executives in Australia and New Zealand by songwriters and artists, we couldn’t consider a greater solution to improve our Sydney presence.
“We’re bullish about ANZ and bringing prolific expertise to the worldwide stage and need to be the preeminent administration firm within the territory for songwriter and producer administration.”
Added Keller: “Variety has been vital to Milk & Honey since day one internally amongst our workers, however we’ve felt a calling to nominate somebody to verify we’re specializing in variety on our roster and past in the neighborhood.
“In the present day we appoint Milly Petriella as our Director of Social & Cultural Duty along with her core position on the firm. Milly will be certain that Milk & Honey’s employees and shoppers are centered on opening paths for numerous expertise to hitch our group and in a wider sense that we’re pushing for inclusion of extra girls, individuals of coloration, LGBTQ+ and folk from different cultures and international locations around the globe.”
Commenting on the corporate’s persevering with help for the worldwide market, Keller mentioned: “Critical songwriter and producer expertise want a substitute for their publishing deal, somebody who has much less combination, and may drill down additional with a technique for his or her profession. Most worldwide writers and producers wrestle with getting actual entry to Hollywood. Sydney is simply one other step in Milk & Honey’s world technique to service shoppers throughout totally different cities, and to actually go on the journey with them.”
Music Enterprise Worldwide
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