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Playtika‘s Jelly Button studio has expanded its informal recreation portfolio with the launch of Merge Tales.
The free-to-play cellular recreation is a brand new title that makes use of the favored “merge” mechanics the place you craft objects collectively to advance within the recreation. Israel-based Jelly Button has created titles equivalent to Mingle Play and Pirate Kings. This title took about three years to make.
Merge Tales unites two worlds of gaming in a single. Developed in-house by Jelly Button, the sport creates a brand new class by combining merge gaming and battle play with 3D graphics. Merge Tales additionally allows gamers to merge non-identical objects.
Following its profitable smooth launch, the sport is now accessible globally. Gamers can construct their very own kingdoms, raid enemy lands, uncover new territories, earn assets, shield their kingdom, be the strongest and beat the gods to disclose new items, fascinating battles, and new experiences.
Merge Tales is a mirrored image of Playtika’s work to increase into new genres and strategy every kind of audiences with new experiences.
Gamers will see numerous exercise surrounding the launch within the U.S., in addition to worldwide, and surprises are deliberate over the following few months to introduce Merge Tales to audiences throughout the globe.
Meir Shitrit, senior vice chairman of recent video games at Playtika, stated in a press release, “The event of this new recreation has been an thrilling course of for Playtika & Jelly Button, with the studio utilising essentially the most artistic expertise and top-notch expertise. This has been an opportunity for Playtika to broaden its gaming portfolio and develop as a model in a completely new manner – which is core to our new recreation technique. We hope that the enjoyable we had in creating this recreation is mirrored by our Merge Tales gamers.”
Merge Tales is now accessible in English, French, German and Spanish – with extra languages to come back.
“Playtika moved quick to acknowledge the alternatives that the merge recreation style gives and used our deep expertise in operating beloved informal titles worldwide to channel our learnings into the creation of Merge Tales,” stated Dudu Dahan, EGM for informal video games at Playtika, in a press release. “This can be a reflection of Playtika’s work to increase into new genres and proceed to strengthen our model across the globe.”
Playtika has greater than 4,000 staff. Based mostly in Herzliya, Israel, the corporate not too long ago laid off just a few hundred individuals because it confronted each an financial slowdown and results from Apple’s privateness push.
About 100 individuals work at Jelly Button, half of them work on Merge Tales. The opposite half work on one other recreation.
Requested what the inspiration was, Jelly Button stated Merge Tales got here after the success of Pirate Kings and Board Kings, when Jelly Button looked for its subsequent problem. They took the insights from their earlier video games and added the mechanism of merge which had solely simply began to develop within the trade again then. That’s how Merge Tales was born, with an fascinating mixture of mechanisms (merge and battle play) and nice artwork and graphics that inform the entire story of the sport.
Requested how they innovate within the acquainted merge style, Jelly Button stated the sport creates a complete new class by combining merge gaming and battle play for a totally new expertise. Merge Tales additionally innovates conventional merge gameplay by being one of many first of its sort to allow gamers to merge non-identical objects.
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