Robert Kyncl to Step Down as YouTube Chief Enterprise Officer in 2023

Robert Kyncl will exit YouTube in early 2023 after greater than 12 years as a senior exec at video big. He most just lately served at YouTube’s chief enterprise officer, serving to to develop it right into a multibillion-dollar powerhouse.

Kyncl’s departure was introduced in a memo Monday to YouTube employees by CEO Susan Wojcicki, a replica of which was obtained by Selection.

Kyncl is leaving “to begin the following chapter in his profession,” Wojcicki wrote. “Underneath his management, YouTube cast new relationships and partnerships in music, conventional media and tech, and our creator ecosystem – with out him, the time period ‘YouTuber’ wouldn’t be a mainstream time period.”

Succeeding Kyncl within the chief enterprise officer position efficient Oct. 3 shall be Mary Ellen Coe, a 10-year Google veteran who most just lately has served as president of Google Buyer Options, overseeing the web firm’s international advertisements enterprise for midmarket and small companies. Previous to becoming a member of Google in 2012, Coe was a accomplice with McKinsey & Co. for 12 years advising shopper, media and tech corporations. She serves on the board of Merck & Co. and was on the board of Entire Meals when the grocery chain was acquired by Amazon.

“I’ve had the privilege of working with Mary Ellen over time and he or she is a brilliant, efficient chief who cares deeply about our customers and her folks,” Wojcicki wrote within the memo.

Kyncl, amid his successes in driving engagement and income at YouTube, additionally has had some misses. He led the creation of YouTube’s unique content material staff, initially geared toward forming the idea of YouTube’s subscription service and develop into a rival to Netflix or Hulu. That didn’t pan out — and YouTube has wound down most of its unique leisure initiatives. Previous to becoming a member of YouTube in 2010, Kyncl labored at Netflix for greater than seven years, most just lately serving as VP of content material.

Learn Wojcicki’s memo to YouTube employees:

Hello everybody,

After 12 years of constructing YouTube’s enterprise group into the powerhouse that it’s in the present day, with a gifted international staff, tens of millions of profitable creators, and robust partnerships with many industries, Robert has determined to depart YouTube in 2023 to begin the following chapter in his profession. Underneath his management, YouTube cast new relationships and partnerships in music, conventional media and tech, and our creator ecosystem – with out him, the time period “YouTuber” wouldn’t be a mainstream time period. Due to Robert and his management staff, we’re meaningfully contributing to the media trade, having paid greater than $30B to creators, artists and media corporations within the final 3 years. We owe a lot of our development and influence to Robert’s management, and I need to have a good time his superb contribution to YouTube.

Change provides us the chance to look at the place we’re and the place we have to go, and I’m actually excited to share that we’ve employed a brand new Chief Enterprise Officer, Mary Ellen Coe, to steer the enterprise group. Mary Ellen has spent the final 10 years with Google, most just lately as President of Buyer Options in GBO (World Enterprise Group), serving tens of millions of shoppers and hundreds of companions globally. She has in depth expertise working with small companies and may carry that experience to our work with creators, lots of whom are their very own small companies. Earlier than Google, she labored throughout shopper, media, and tech for greater than a decade as a Companion with McKinsey & Firm. I’ve had the privilege of working with Mary Ellen over time and he or she is a brilliant, efficient chief who cares deeply about our customers and her folks. She is going to begin October 3, and Christina, Gautam, Lyor, Pedro, Tara, and our just lately employed VP of Product Partnerships, Miguel, will report back to her.

Given the complexity of our enterprise, I admire that Robert goes to remain on to make sure a easy transition of management and full key initiatives in music and product partnerships.

I need to thank Robert for his dedication to YouTube all these years. He’s distinctive at what he does and I’m so grateful for the numerous years we’ve been in a position to work collectively. I’ll miss his candor, authenticity and humor – he’s fairly humorous!

And please be part of me in welcoming Mary Ellen to YouTube.

Thanks,
Susan