As an online business, videos should form an essential element of your Instagram marketing. The vThis is because video provides the highest engagement rate across social media platforms. How to buy Instagram followers Australia.
Make sure to employ multiple forms of content – product carousels and Instagram reels (the platform’s answer to TikTok). Furthermore, utilize various hashtags.
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Use a variety of content forms.
Instagram Stories allows businesses to interact with their audience and drive conversions from photos or videos, including stickers, links, GIFs, and questions/polls. In addition, branded hashtags encourage viewers to tag friends – an effective method of expanding your following.
Carousel posts are another powerful form of Instagram content. These multi-image posts tend to get the highest priority from Instagram’s algorithm compared to regular photo posts. Reels are Instagram’s video equivalent of carousels – 10- to 60-second clips which can be posted to your feed and appear on its Explore page.
Use Guides posts to answer frequently asked questions, provide value, and organize content on one subject matter. This post can boost organic reach and SEO rankings and is also great for increasing organic reach and reachability.
Use a variety of hashtags.
Hashtags can be an invaluable way of providing context and helping Instagram users discover your content. Furthermore, hashtags allow you to analyze competitors and identify what posts work best with your audience – though make sure not to overuse hashtags as this can restrict reach.
Consider using branded hashtags, which are explicitly tailored to your brand, product, or campaign and can be used by followers to generate user-generated content. Contest hashtags are another effective way to engage followers while increasing brand recognition.
Industry-specific hashtags can also help reach niche audiences. Examples of such hashtags could include #fashionblogger, #travelphotography, or #fitnessmotivation; these will draw in Instagrammers with similar interests as yourself. You could also try using location-based tags like #nycfoodie or #beachlife to target specific locations.
Use a variety of filters.
Utilizing Instagram’s various filters allows you to experiment and identify which ones best resonate with your audience, increasing the odds of attracting more likes and raising awareness.
Depending on their use and brand message, filters may enhance or detract from your photo. For instance, an organization that emphasizes self-love would likely not use intense photo filters on Instagram.
Your Instagram Stories can also highlight your products and services while enjoyably engaging your followers. They’re great for showcasing customer testimonials as forms of social proof, especially for B2C businesses looking to show that they have the authority to speak for their offerings. Ensure that each Instagram Story post you publish includes an attractive call to action such as visiting your website or purchasing products!
Use a variety of call-to-actions
Instagram provides many different call-to-actions, and employing an array of them in your content strategy is wise. A bonus entry contest, for instance, can generate many new followers and potential customers for your business.
Engaging with followers through posts about promotions and discounts is another effective strategy to drive engagement on Instagram. By adding short links to your website or landing page in your bio, Curalate or Bitly tools can also help generate traffic by tracking clicks on those sites.
Use Stories to make an immediate and powerful statement with your audience by posting 10- to 60-second videos in your feed or Explore tab. Hundreds of brands leverage Stories to effectively share discounts, company updates, and other pertinent material with their target demographic. In addition, Story Mention Triggers allow businesses to automatically follow up with new followers or sales leads with direct messages after every mention or story upload.
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